Any other source

Any other source is a traffic source.

How to connect it

No credentials: this template sends nothing to the source.

Tracking macros

Each token is a query parameter on the campaign URL; the source replaces its macro with the value when it sends the visitor. The columns say which part of the visit it fills and which report column (v1 to v20) it lands in.

Parameter	Macro	Fills	Report column
utm_source	none: your link carries it	Site	v1 (Source)
utm_medium	none: your link carries it	Custom value	v2 (Medium)
utm_campaign	none: your link carries it	Source campaign	v3 (Campaign)
utm_content	none: your link carries it	Creative	v4 (Content)
utm_term	none: your link carries it	Keyword	v5 (Term)

The campaign URL you paste into the source is the tracking domain, the campaign’s key and the tokens the source fills, in this order (the domain below is an example, and {url_key} stands for the campaign’s own key):

https://trk.example.com/{url_key}

Cost models, the first the default: none (no cost), cpc (cost per click), cpm (cost per thousand visits), cpa (cost per conversion), revshare (revenue share).

How conversions get back to it

This template sends no conversions to the source.

Limits

• Retries: up to 15 attempts, waiting from 30s and doubling up to 6h, longer when the source’s Retry-After asks, and never past the conversion’s age limit.

This page describes version 1 of the Any other source template, the latest published. The version your connection runs is the one your administrators approved, and the portal shows it.