Traffic sources

A traffic source is where your visitors come from. Tallyray has a template for each of these. A template says how to connect the source, which macros fill the campaign URL, how conversions go back to it, and what else Tallyray can do there. Filter by category, by how it connects, or by what it supports.

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• EvEvaDavPush · API keySpendConversions backPause and resumeBids and budgetsPlacements
• GAGoogle Ads (offline click conversions)Search · OAuthSpendConversions backPause and resumeBids and budgetsPlacements
• MeMeta (Conversions API)Social · API tokenSpendConversions backPause and resumeBids and budgetsPlacements
• MgMGIDNative · API tokenSpendConversions backPause and resumeBids and budgetsPlacements
• MAMicrosoft AdvertisingSearch · OAuthSpendConversions backPause and resumeBids and budgets
• AOAny other sourceOther · Postback only
• OuOutbrainNative · LoginSpendConversions backPause and resumeBids and budgetsPlacements
• PrPropellerAds (OnClick popunder)Pop · API tokenSpendConversions backPause and resumeBids and budgetsPlacements
• PrPropellerAds (push)Push · API tokenSpendConversions backPause and resumeBids and budgetsPlacements
• PuPushgroundPush · Postback onlyConversions backPlacements
• ReRevcontentNative · OAuthSpendConversions backPause and resumeBids and budgetsPlacements
• TaTaboolaNative · OAuthSpendConversions backPause and resumeBids and budgetsPlacements
• TiTikTok (Events API)Social · API keySpendConversions backPause and resumeBids and budgetsPlacements
• ZeZeropark (pop and domain redirect)Pop · API keySpendConversions backPause and resumeBids and budgetsPlacements
• ZeZeropark (push)Push · API keySpendConversions backPause and resumeBids and budgetsPlacements

For a source with no template here, use the generic Other template, or send your conversions by postback.

Try the campaign URL

Pick a source to see the URL you paste into its ads.

Traffic sourceEvaDavGoogle Ads (offline click conversions)Meta (Conversions API)MGIDMicrosoft AdvertisingAny other sourceOutbrainPropellerAds (OnClick popunder)PropellerAds (push)PushgroundRevcontentTaboolaTikTok (Events API)Zeropark (pop and domain redirect)Zeropark (push)

Your tracking domain

Campaign URL

https://trk.example.com/{url_key}?click_id={CLICKID}&source={SOURCE_ID}&cmp={CAMPAIGN_ID}&creative={CREATIVE_ID}&zone={ZONE_ID}&format={FORMAT}&sub_period={SUB_PERIOD}&cost={COST}

Copy

Paste the campaign URL into the source's ad. {url_key} stands for the campaign's own key, which the portal fills in; the macros are the source's, which it replaces with each visit's values.